Monday, March 26, 2007

The Pen Is Mightier...

When you're a writer you can never have too many pens. But pens make fantastic marketing tools too. I've used inscribed pens for book promotions, website promotion, and also for my ranch promotions. It's simple and everyone likes pens. Just think about how often you've 'lost' a pen on your desk only to find it two desks over at work, or in your neighbor's purse when they pull out a pen. It's not intentional, it just seems to happen so why not let it happen in your favor. Next time the co-worker across the aisle mysteriously happens to abscond with your pen they'll have your promotion with them too. It's a win-win situation for very little cost per item. Shakespere once wrote 'the pen is mightier than the sword'... and it makes a great piece of promo too!

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