Television sponsors are learning what we bloggers have already learned. Simple 'commercial' ads are no longer good enough to keep viewers attentions. Back in the days of channels 2, 5, 7, 9 and maybe UHF if you were lucky to get the second antenna pointed in the right direction, viewers not only had little choice but to watch the commercials between their newly found tv shows, they were actually mezermised by them. Now with literally hundreds of channels to choose from, getting away from commercials is a click of the button. To keep viewers from grabbing the remote control advertisers have taken to making funny, or insightful commercials... or even making 'what is that' commercials like a spot that seems like it's geared toward something else right before the end when you're hit with what the ad is really about.
Now though they're finding that 'mini series' or little skits, or things like that may be the answer. How about what us bloggers have already discovered... real experiences about the things being advertised really goes a long way to making a 'commercial' interesting.
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