Poor Planning Makes For Poor Sales

Most big businesses know that market research is paramount to success. It's something I wish more small businesses understood and made use of. There are great companies out there that will find out everything you need to know to reach the audience you need to reach for your product no matter what it is. I wish a lot of small businesses understood the value of such research before they start up, especially if it's a brick and mortar type business and not a 'net' business. Even net businesses should have a very good understanding of where there product will sell the best, and to whom--and where to find those people. A good research company can give them all that, and more. Small businesses are often doomed to fail, but largely it has to do with poor planning at the start up, and poor follow through in the same during the course of regular business.