Thursday, December 29, 2011

Promotions and Books

Do you do book signings? I don't know whether to tell you I love them or hate them. I do enjoy meeting people and talking about my books, but they can be a lot of work. I like book fairs even less. There's the same possibility for talking to people, but at book fairs they aren't just there to see you. They're there to see EVERYBODY. You have to really find a way to stand out from the crowd. I like to offer little goodie bags with magnets, bookmarks and things. Those are all pretty common items at a book fair though. If you want to stand out from the crowd, you have to come up with some original stuff. Things like lapel pins go over really big. The big plus to having something like that is, if they're attractive enough, and people wear them, they become walking billboards for your book, or you. It can be a tough choice to decide which to promote when going to events like that. At book signings you are basically there to promote the current book, but at fairs you should really be promoting your entire collection, and making your name known. Whether you opt for name recognition or book promo, pins, pens and other goodies make great gifts for viewers.