How do they come up with these things?

Do you ever wonder how companies or products get there names? Some are pretty obvious, like Johnson and Johnson. Some are less obvious like Orovo. I always like to find out about the origins of words, or especially phrases that are common in our lives like 'don't throw the baby out with the bath water'. I mean who would right? But apparently in the old days when folks didn't have running water indoors and they would carry buckets of water in to a tub inside everyone in the family would share a bath starting with the men (you'd THINK they'd start with the cleanest members and especially babies, but no) on down to the babies and by then the water was so dirty you might actually forget there was a baby in the tub when you carried it out and dumped it. So don't throw something out even if it looks disgusting until you make sure there is nothing of value left in it.