Wednesday, March 17, 2010

Some Things Never Change

There are some things that never change, especially when it comes to marketing. For anyone with a book to sell, or any writing business, getting your name out there is vital. The first thing to remember is that it is YOUR name that you need to get out, not a single book, title, or in the case of non-writing sales, product. Products, titles, and books come and go, your entire career is not centered (hopefully) around one product, writing, or book. You need to have a following that links your name (or your company name) to their thoughts so that when they want something, a book, or information, or a product related to your company, they think of you. In today's world, that means they're going to likely be looking online. And in online marketing search engines are still king. You need to get your name, your brand, in position on those engines. Often the best way is to use a directory submission. There are other ways to do it, but they take longer, and are more labor intensive. If you're busy doing your job, you don't have time to spend with repetitive and labor intensive methods. You need to get it done and be on your way. However, you do it, be sure you get it done, though, or it is very hard to sell anything online.