Searing Brand

Harry Potter, Harry Potter... you can't be alive anywhere in the world and not have heard that name. Talk about brilliant marketing. Way beyond the original books, the movies, the games, the toys, the lunchboxes... you name it, the Harry Potter brand is a marketers dream of genius. There are actually people out there that don't know the name of the author of the Potter series, but whether they know who J.K. Rowlings is, they KNOW who Harry Potter is. That's the kind of branding author's can only dream about.